Unlocking New Experiences for Web3 Builders & Gamers

• Guest: Chris Zu, CEO of Sonic
• Host: Njani Ruetsch, Senior Comms Manager at Morningstar Ventures

Top 3 Takeaways from Our Guest:

1. Sonic SVM Celebrates A Successful TGE

Chris Zu kicked off the conversation by highlighting Sonic’s successful TGE of $SONIC, marking one of the first major launches of the year. With a market valuation of $3 billion and a current valuation of $1.8 billion, Chris shared how the team exceeded expectations despite facing market volatility shortly after the launch. He reflected on key lessons learned, including the importance of preparation and adaptability in the ever-changing crypto landscape, emphasizing that such milestones not only validate Sonic's vision but also set the stage for future growth.

2. Harness TikTok for Community Growth and Engagement

A significant portion of the interview revolved around Sonic’s innovative approach to integrating with TikTok. Chris detailed how the platform serves as a powerful tool for building community engagement, notably through the tap-to-earn model designed to reward users for their participation. This strategy has successfully driven user acquisition, with Sonic onboarding 300,000 new wallets via airdrops in a short timeframe. Chris also emphasized the need for tailored marketing approaches across different regions, recognizing TikTok’s diverse user base and strategically tapping into various local gaming interests.

3. Build a Robust Ecosystem Through Developer Incentives

Chris further elaborated on Sonic’s commitment to fostering a vibrant developer ecosystem. Through grant programs and co-investment initiatives, Sonic aims to attract and support talented teams building on its platform. By incentivizing developers, Sonic is creating a pipeline for high-quality gaming projects that can thrive within its infrastructure. Chris underscored the importance of collaboration and innovation, stressing that developing a sustainable ecosystem capable of attracting diverse talent is essential for long-term success in the blockchain space.

Thanks to Chris and the Sonic team for sharing their insights and journey! We look forward to future developments of Sonic SVM. Join us for our next Twitter Spaces discussion to stay updated on the latest trends and innovations in Web3.